Neff Premium Cooking - Case Study

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Neff Premium Cooking

Operates as a Sell out model

Neff is a quality kitchen appliance brand manufactured in Germany since 1877.  It is sold under agency agreement by a select number of retailers and kitchen specialists within Australia; therefore it operates as a sell out sales model.

  • GOAL Increase sales by 20% per annum for two consecutive years and review Brand distribution in state.
  • Method Brand distribution KPI’s were set with customers, resulted in closure of five outlets and the opening of six new outlets; developed co operative media and advertising programmes with major clients to increase brand exposure, increased training frequency; gain improved display locations in store.
  • Outcome Business growth over the past three years has doubled in this brand, exceeding original goal. State holds in excess of 24% share of national business versus 11% required average.

TESTIMONIAL

We have been working with the Hytek Marketing team for the past five years. They are passionate and target focused – over achieving more times than not. Near enough is not good enough ever. They always go the extra mile.
Their customer relationships and professionalism are second to none and this has certainly contributed to an over indexed result for our brands in WA.
We look forward to continuing our partnership with Hytek for many years to come.

Peter Breen General Manager – Sales M: 0419 599 611 SampfordIXL