Philips Consumer Electronics - Case Study

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Philips Consumer Electronics

Philips Electronics Australia is the local division of Royal Philips Electronics of the Netherlands, one of the world’s biggest electronics companies and a global leader in healthcare, lighting and consumer lifestyle, delivering people-centric, innovative products, services and solutions through the brand promise of “sense and simplicity.

  • GOAL To exceed the National Market share goal set by Philips HO.
  • Method Implement extensive ongoing training plan; obtain prominent display spots within major retailers floors; forward order stock plan linked with sell out campaigns.
  • Outcome Over a four year period Hytek achieved a 40% higher share than all other states within the Philips business as an agent versus a full time sales team employed on the East Coast by Phillips.


Working with Les and the team at Hytek Marketing delivered strong and growing market shares for our business.
The Hytek team assimilated easily into our business and worked with us as if they were part of our organisation. They exhibit excellent customer relationships and results orientation.
Hytek is one of the best agents or distributors I have worked with in our markets.

Harry van Dyk

Ex CEO Philips Electronics Australia and New Zealand