Whirlpool - Case Study

HomeOur BrandsWhirlpool – Case Study


Whilrlpool Brand Promise to its consumers is to develop innovative home solutions through elegant, cutting-edge design, in a way that empowers consumers and simplifies daily life while contributing to the creation of a more sustainable world.

  • GOAL Re-establish a brand back into market after an absence of 6 years and gain 8% market share in operating fields
  • Method Implement a ranging plan with customers linked to sales initiatives, promotions and drivers. Design constant sell through and innovative promotional plans.
  • Outcome Constantly exceeded all market share percentage goals over sustained 18 year period taking brand from zero start to major player in the Western Australian and Australian marketplace with category shares ranging from 13% to 33%.


Hytek consistently exceeded all sales expectations, raising the bar for the eastern states to strive to match, achieving market shares well in excess of actual state goals. Les with his creative input and can do attitude was a major contributor to strategy discussions on how to grow the Whirlpool brand. If you are serious about the WA market, I have no hesitation in recommending Hytek and happy to take a call;

Mike O’Neill ex Whirlpool Australia – Managing Director 0419 311 103